Anniversary Live Sale 2026 + Site-Wide POP UP

You're purchasing a Anniversary Live Sale Date on Reef2Reef. This is non-refundable for any reason. Thank you!

Our Saturday Live Sales continue to be one of the most effective ways to drive traffic, generate buzz, and boost reef sales—and in 2026, we’re making them even stronger.

The new reservation cost for Saturday Live Sales in 2026 will be increasing to $1,000 per Saturday.

This was not an easy decision—in fact, we struggled with it. We recognize that the reefing industry has gone through a challenging season over the last several years and that every marketing dollar matters. That’s why we’ve intentionally held off on raising prices for several years. At the same time, our own operating costs have risen—platform and infrastructure costs, promotional expenses, and the resources needed to deliver the expanded visibility your sale receives (email features, banner placements, social media reach, and more).

We deeply appreciate that you continue to choose our community, and we remain fully committed to offering exceptional value for your investment—helping you drive high-volume sales and visibility through Reef2Reef’s platform.

What hasn’t changed is what you get:

•  Homepage banner promotion (both on our site and on our app)
•  Email inclusion
•  Social media visibility (we are changing how we handle social media posting in an effort to increase the results of your live sale promotion)
•  Active thread engagement from the community

But in 2026, we’re going a step further—with new features designed to increase exposure and performance:

New Promotional Enhancements:

1. Sitwide Pop-Up Ad: On the day of your sale, everyone who visits R2R—whether member or guest—will see a pop-up ad featuring your event. It’s the most visible ad space we’ve ever offered. We've never offered this as an option and it's the most high profile attention grabbing advertisement we can do!
2. Private Message Banner: Your 1200x300 banner will now appear in every private message on the site starting the Wednesday before your sale, adding another layer of visibility alongside the homepage banner.

We’re confident that these enhancements will provide even more momentum for your sale—and we remain committed to working hard behind the scenes to make your investment count.

More info here: https://www.reef2reef.com/threads/announcement-of-live-sale-anniversary-dates-and-changes.1134566/